MANAGEMENT OF DESIGN IN CONCEPTION OF NEW PRODUCTS: A TOOL FOR INTEGRATION OF CASE MANAGEMENT AND INNOVATION

Authors

  • Ana Claudia Machado Padilha Universidade Federal do Rio Grande do Sul - UFRGS
  • Filipe Freitas de Carvalho Universidade de Passo Fundo - UPF
  • Paloma de Mattos Universidade Federal do Rio Grande do Sul - UFRGS
  • Silvana Saionara Gollo Universidade de Passo Fundo - UPF

DOI:

https://doi.org/10.5902/198346592503

Abstract

The article aims at developing a framework for the management of design focused on maximizing the flow of information in the development of innovative products at competitive organizations. The methodology used in the study was based on the theory raised by means of literature review, outlining a qualitative research, exploratory in nature, through case study. The variables worked led the analysis, identification and classification of the process of developing products in four companies of different branches of industrial activity. The work started from the assumption that the design, incorporated in the organizational structure of a company through the management of design and integrated with other business units, strengthens the strategy of organizations.

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Author Biographies

Ana Claudia Machado Padilha, Universidade Federal do Rio Grande do Sul - UFRGS

Mestre e Doutora em Agronegócios (CEPAN-UFRGS). Professora do Curso de Administração da Universidade de Passo Fundo (UPF) e Pesquisadora dos Grupos Estratégia e Competitividade (UPF) e Gestor (EA-UFRGS).

Filipe Freitas de Carvalho, Universidade de Passo Fundo - UPF

Especialista Gestão de Marketing em Serviços e Varejo (UPF). Coordenador área de Desing da empresa Kuhn Metasa S/A.

Paloma de Mattos, Universidade Federal do Rio Grande do Sul - UFRGS

Mestre e Doutoranda em Agronegócios (CEPAN-UFRGS). Professora do Curso de Administração da Universidade Potiguar (UNP).

Silvana Saionara Gollo, Universidade de Passo Fundo - UPF

Doutora em Administração (PPGA-UFRGS). Professora do Curso de Administração da Universidade de Passo Fundo (UPF).

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Published

2011-01-27

How to Cite

Padilha, A. C. M., Carvalho, F. F. de, Mattos, P. de, & Gollo, S. S. (2011). MANAGEMENT OF DESIGN IN CONCEPTION OF NEW PRODUCTS: A TOOL FOR INTEGRATION OF CASE MANAGEMENT AND INNOVATION. Revista De Administração Da UFSM, 3(3), 346–360. https://doi.org/10.5902/198346592503

Issue

Vol. 3 No. 3 (2010): Set-Dez

Section

Articles

License

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